Episode 8: Ellie D Finding Courage and Resilience in a saturated market
Mar 17, 2021Ellie shares her story of courage and resilience to start up her own 24/7 radio station in a saturated market.
Sick of hearing the same music on repeat and keen to support Aussie homegrown talent, saw the launch of OzNow Radio - the home of original Australian music.
Ellies BIO
Familiar face? You're not dreaming. Featured on/in:
Channel 9 News | CareerOne | The New Daily | The Sydney Morning Herald | The Age | Hit 107 | Southern FM | KIXX Radio | NewsMail | Soar Collective | ABC Wide Bay | Coral Coast Radio | Cory Talks Podcast | Kick Arse Chats
My media story started in the early 2000's, when I hosted a youth program on 5RTI in Adelaide whilst studying at The University of Adelaide. This was my first true taste in panel operations, radio production (albeit in Italian) + saw my first on air interview with Scandal'us. My qualifications have since taken me all across Australia in diverse and exciting ways, as a Business/HR + Social Media Consultant, Recruiter, Career Coach, Public Speaker, Radio Announcer, Publicist and Podcaster. Having mentored small businesses, large multinational organisations, and musicians at varying stages of their careers, I am comfortable providing customised solutions to issues within Human Resources, Business Management, Marketing and Training facets.
In 2016, after relocating to Melbourne, I joined the broadcasting team at Southern FM where I spent the next 18 months producing and hosting Monday breakfast. Aside from panel operations, I coordinated interviews with Aussie musicians far and wide (along with a few international notables including Isaac from Hanson). This opportunity led to my initiative of the Ellie D brand - a platform for start up muso's to seek support with the publicity of their music + many talents. From providing publicity support for The Healesville Music Festival to reporting from BigSound (Brisbane) + The ARIA Awards (2016/2017), every moment was thoroughly enjoyable + gave me a comprehensive insight behind the scenes.
Now living in Bundaberg + establishing that none of the local radio stations had/have any interest in my skillset, I'm rocking + rolling Ellie D style.. solo + freelancing. Fully self funded.
This year sees me focused on:
- the weekly release of Behind The Music with Ellie D, featuring Australian singer songwriters - the people behind the music - as a YouTube series and podcast available on Apple Podcasts & Spotify;
- the creation of Spotify playlists featuring Australian singer songwriters, whom are not household names, but deserve our attention; and,
- the launch of OzNow Radio, home of original Australian music 24/7
Find Ellie on her socials @elliedofficial
online oznowradio.com.au
on email [email protected]
Sharon's Links
Download my freebie: 10 Steps to Overcome Burnout
Follow me on Instagram: @thesharoncliffe
For more about me and what I do, check out my website.
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Cheers!
